Tourism Management (4 years)

SubjectTourism, Environment


Type of DegreeBA

EU FeesEUR 2,314


Cost non-EUEUR 8,906

More Information-



About the course

Nowadays tourism and recreation businesses face the challenge of keeping up with technology to maintain their market position. Companies with a traditional operational model need to develop new products and alternative customer approaches. This is what you will learn as a tourism management student at Breda University of Applied Sciences.

During this 4-year professional programme, you will work on problems arising from practice, using the foundation knowledge gained from classes in marketing, e-business, financial management and consumer behaviour. You will also work in group projects with fellow students, as well as attending soft skills training sessions, guest lectures, company visits, study trips and work placements. These opportunities ensure you develop the competencies you will need as a qualified professional.

Study programme

First year

The first-year curriculum centres around three themes: the travel industry, the recreation sector, and tourism destinations.

Study trips to other cities and company visits are the highlight of this year. In addition, you will study a foreign language. Options include Frence, German, Spanish, Italian and Chinese.

Second year

You will continue to develop a general knowledge of all aspects of the tourism industry through foundational modules in change management, smart organisation and marketing. On the other hand, you will start building specialist expertise by following one of the following tracks: Travel Industry, Recreation and HospitalityTourism Destination and Attractions and Theme Parks Management.

Third year

In your third year of study, you will develop the ability to explore a subject matter in depth. To do so, you will choose one of the following specialisations:

  • Tourism Business focusses on revenue management, sales, and entrepreneurship.
  • Tourist Experience focusses on behaviour, creativity, judgement of character, inspiration, and entertainment.
  • Tourism Design & Development focusses on analysis, policy, networking, and dynamic context.
  • E-Tourism focusses on online tools, online revenue models, online customer profiles and analytics.

In addition, the second half of the third year consists of a 20-week work placement. The programme boasts an extensive international network, which means that there are many options in terms of placement positions. You can make use of this network or set out to look for a suitable placement position yourself.

Fourth year

In the final year, you will opt for a minor in order to either broaden or deepen your knowledge.

The minor is followed by a graduation track during which you will write a thesis.

Alternative options are completing a one-year track in student training company Newways, YTP@Work (Information in Dutch). You will work at the company three days a week, and work on your graduation assignment two days a week. An additional advantage is that you will acquire many industry contacts. At Newways you have the opportunity to spend your entire fourth year organising and executing study trips, events, and conferences, for internal as well as external clients. At Young Tourism Professionals @ Work (YTP@Work), you work on industry assignments that vary from customer journey research and consultancy to creating, improving and/or analysing online marketing and communication strategies. 

How to apply

You will need three A Levels to apply to Breda University of Applied Sciences.

Applicants with BTECs in relevant subjects will also be considered.

Similar courses

About Study In Holland is an information service designed to assist British and Irish students in pursuing their university education in the Netherlands.

We have extensive knowledge of English-taught degrees in Holland and we also work with careers advisory services. is owned by A Star Future Ltd and is not affiliated with the Dutch government.