Marketing Management

Course description

The Master's programme in Marketing Management offers students who aspire a marketing career the opportunity to gain an internationally-respected qualification in marketing management. Offering exceptional scope and depth to the subjects studied, your new knowledge will span everything from branding and developing advertisements to setting up new distribution channels and managing communications.

Perspectives are drawn from economics, strategy, and economic psychology to examine the key tasks of every marketing manager: obtaining knowledge of market segmentation, gaining insights into consumer decision-making and using marketing instruments. Learn how to apply theoretical knowledge to develop new and better approaches to marketing in practice.

The MSc in Marketing can offer you:

• A world-class curriculum: designed and taught by experienced practitioners and academics from the Marketing Department at Tilburg University. In the latest National Student Enquiry (NSE) 'The expertise of teachers in their area’ scored 4.14 out of 5.
• An ideal combination of theory and practice: you acquire the latest ideas from academic research along with insights, techniques, tools, and procedures that are used in commercial practice. You will also enjoy regular guest lectures and get the possibility to write your thesis for a company.
• A head start to your career: graduates of this multi-disciplinary programme are in highly competitive positions to get the career they want in any number of marketing-related roles.

There are two start dates available for this Master's programme: End of August and End of January.

Career Prospects

With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the job you want in marketing.

Possible job functions after graduation:

• Product/brand manager
• Account manager
• Communication manager
• Commercial manager
• Marketing Manager
• Sales manager
• Consultant 
• Product developer
• Academic career

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