Media, Art, Design and Technology (MAD Tech)

SubjectBusiness , Management


Type of DegreeMA

EU FeesEUR 2,314

Cost non-EUEUR 6,816

More Information-

Programme introduction

Throughout this master you will explore viewpoints from the past, present and future, broadening the way you think and look at the world. You will discover connections between art and science, laboratory and applied research, stable and unstable media, old and new technology, local and global forms of society. This is a collective process: you will share ideas and insights with your fellow students, learning how others see the world. Inspiring each other to look beyond borders and to venture away from the beaten track. At the same time you will extend your knowledge, master new skills and reflect on your role as an artist.

Course structure

The first year of this study programme is mostly about exploring your chosen field. You will carry out your own experiments, tinker with new technology during creative programming and explore research possibilities in art practices. This is how you will improve your skills and knowledge, getting to know the art practice, creating new concepts and finding out the possibilities of artistic technology research.

During your first year you will gradually focus on what you really want to do in the second year. You will develop and refine your research plan, which you will carry out in your second year and which will be the basis of your master thesis. At the end of your first year an assessment of your work will determine whether you are ready to enter the second year.

At the start of your second year you will start working on your final project. You will devote most of your time working on this project. You will spend a lot of time in the lab, working on your research project. There will be classes, but less than in the first year. Supervisors will advise and guide you and encourage your progress. Your goal is to realise your research project and write your final thesis. There will be plenty of opportunities to share what you have learned and experienced with others during sessions, discussions and presentations. Depending on what you need, we will ask guest lecturers to contribute to the supervision of your research project. During a series of public dialogues second year students will discuss their work with guest lecturers and others, helping you to improve your work and take it to a next level.

Towards the end of your second year you will write a master thesis, showing your analytical skills, critical view and ability to reflect on your own work, as well as your research abilities. With this thesis you also show us your future place in the world of art. At your public graduation you will present your artistic work and your master thesis. After your graduation you will have be awarded the degree of Master of Arts.

How to apply

This programme is open to anyone with a Bachelor's degree in a relevant subject.

The video below shows you every step you need to take to apply for a programme at Hanze University of Applied Sciences. Alternatively, for more information, please email

Career opportunities

The field of media, art, design and technology plays a big role in the presentation of many forms of media in today’s business world. Besides talent, creativity and innovation, many MADtech professionals specialize in a specific a field, such as art history, advertising, design, animation, architecture, cinema studies, photography, fashion, film and television, graphic design, illustration, industrial design, interactive design or game development and many more. There is no traditional career path for an MADtech professional since the profession is as diverse as the field itself. Some examples, are:

  • Advertising Account Executive
  • Art Director
  • Broadcast Journalist
  • Creative Manager
  • Commercial and Industrial Designers
  • Digital Coordinator
  • Digital Filmmaking
  • Digital Art and Media
  • Multimedia Artist and Animator
  • Multimedia Specialist

For more information on the programme, admission and application, Groningen or the Netherlands, please visit the University's website.

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