International Business

SubjectBusiness , Management


Type of DegreeBSc

CostEUR 2,060 2018/2019


More Information-

Type of Course and Duration:Bachelor of Science in Bedrijfskunde (Business Administration) 3 Years

Numerus Fixus: Yes

Course Description:

Why does a firm want to set up a factory abroad? Why does Nike require different
marketing campaigns in the countries in which it is active? And why does a
multicultural management team operate differently from a single-country
management team?

The bachelor programme in International Business focuses on dealing with economic, cultural, legal and political issues in an international business context. You will study business processes, human behaviour in relation to work, marketing, information systems management, law and economic aspects of the business world. You will learn to understand local, regional, national and international issues.

In addition you will learn to adapt your management style and techniques, and change the way you deal with your employees, investors, suppliers and distributors.

You will spend a semester abroad at one of our many partner universities in Europe, Latin America, Australia, North America, or Asia.

This is an invaluable step in developing a deeper understanding of the subjects you study and a major opportunity to further develop your cross-cultural and language skills.

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