Business Innovation

SubjectBusiness , Management

LevelUndergraduate

Type of DegreeBBA

EU FeesEUR 2,143

Funding-



Develop the Skills that Matter!

The IBIS programme merges solid business knowledge with modern, creative, future-oriented and change-driven concepts and applications, combined with a good dose of international and cross-cultural knowledge and skills. The programme focuses on innovation in an international business context. This includes product and service innovation as well as process innovation, management innovation, sector innovation and societal innovation.

Meta-skills

The entire study programme is constructed around five meta-skills that are key in business innovation: DEFINE - DESIGN - EXECUTE - LEARN - LEAD.

These meta-skills are derived from a thorough study of the design thinking model, analysis of the innovation process, and a break-down the crucial elements of the process of 'traditional' business and implementation.

Everyone occasionally has a good or smart idea, out of the blue. That is not innovation. Innovation is continuously generating a multitude of ideas, based on research, observations, and trends and developments (i.e. 'discovery') and actually implementing these ideas and hence creating value for the company and the end users (i.e. 'delivery').


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